The Story Behind The Strategy
I’ve always been a builder of strategy, of systems, and people.
For nearly two decades, I have helped leaders and organizations transform their communication, not just to be heard, but to create clarity, alignment, and momentum. From executive messaging and internal systems to culture change and crisis response, I bring structure to the unseen aspects of leadership, enabling people to move forward with purpose.
My work has shaped messaging for global audiences at TED AI and the UN COP Conferences, guided stakeholder strategy for emerging tech companies like Gridware, and supported executive transitions and infrastructure design at Blue Shield of California’s health-tech division. I’ve led initiatives for the Golden State Warriors, W.K. Kellogg Foundation, FEMA, and the City and County of San Francisco—creating tools, voice, and communication ecosystems that increased engagement by 40% and helped over 900 employees navigate organizational change.
But communication is only part of what I offer. I’m a resource—someone who listens deeply, challenges thoughtfully, and helps others find the “why” behind the decision, not just the outcome. Coaching came naturally because I’ve always created space for clarity. Whether advising a senior leader on narrative alignment or helping a client navigate transition, my goal is the same: to reconnect people with what they need to move forward—mentally, emotionally, and strategically.
I believe that when we build aligned systems, we create room for truth, trust, and transformation. That’s where I thrive—at the intersection of strategy and story, structure and soul.
Let’s build something that lasts.
“If you are always trying to be normal, you will never know how amazing you can be.”
-Maya Angelou
Whether you're seeking clarity, collaboration, or communication that actually sticks—I'm here to help make it happen. Reach out to explore consulting, coaching, or just to start a thoughtful conversation.